Business

Thu, 04/14/2011
Like them or not, you can't get away with ignoring the millennials. As everyone from advertising agencies, marketers and their own parents try to figure out what makes them tick, OMD weighs in with the results of a lengthy look at millennial shopping habits. The study, by Pamela Marsh and Erin Bilezikjian-Johnson, was part survey, part...
Bar, Market
Wed, 04/13/2011
When customers return a plastic hanger to Hallak Cleaners, the green dry cleaner contributes 10 cents to a foundation for children with cancer. A message about the Manhattan shop's environmental certifications plays when telephone callers get put on hold. And in an Earth Day promotion last April, staffers handed out reusable shopping bags...
List
Mon, 04/11/2011
If you don’t already read Seth Godin’s blog, you should. The best-selling author of Tribes – and a dozen other books on marketing, how ideas spread, change and more – Godin delivers daily bright ideas packaged in accessible, delightfully concise writing. When he hits me, he gets me right between the eyeballs. In a recent Godin post...
Mon, 04/11/2011
We live in a world of talkers. We chat on our cellphones, email, blogs, Twitter and Facebook. We are constantly telling people who we are, what we do and what we think. But are we doing it in a clear way that helps others understand how our company can help them? Can you tell someone who you are and what you do in 15 seconds or less? This...
Mon, 04/11/2011
If you've tried to sell a company in the past four years or so, you know the market for small businesses has been taking a long snooze, due to scarce cash, tight bank credit and general economic angst. The good news, if you've been yearning to cash out and retire or start something new: Since late 2010, demand has been picking up again. One...